The trend that we are most interested in is a trend that has the possibility of creating a big wave. We want to find the trend that has the possibility of creating investment, product or corporate opportunities from which business or sales can occur.
A trend can cause many waves. The trend to high density digital circuits has spawned many waves of technology products including mainframe and tablet computers. A trend is a long term set of events that develop fundamental capabilities. A wave is a set of products that spin out of a trend. Unfortunately, it may take a long time for a wave to gestate. But a strong technology trend will probably set up a series of waves. And, you probably cannot foresee all of the variations that will derive from the basic technology. Again, look at the development and manufacture of the first transistor and one of its resultant products – the transistor radio.
There are always windows opening up and you probably need to catch only one to really position yourself for a great life. On the other hand, professional investors and investment bankers need to catch a lot of such windows to stay on top of their game and bring in the big windfalls necessary to support their lifestyle.
When something is too popular and it is the talk of the town - watch out for the bubbles!
Greed takes a long time to simmer. Fear is instantaneous and we can get burnt quickly. There is an old expression which fits here - don't try to catch a falling knife.